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Polaroid NOW+ Gen 3 :: Coral Polaroid NOW+ Gen 3 :: Coral

Polaroid NOW+ Gen 3 :: Coral

$149.99
    Polaroid NOW+ Gen 3 :: Black Polaroid NOW+ Gen 3 :: Black

    Polaroid NOW+ Gen 3 :: Black

    $149.99
      Polaroid NOW+ Gen 3 :: White Polaroid NOW+ Gen 3 :: White

      Polaroid NOW+ Gen 3 :: White

      $149.99
        Polaroid 600 | Job Pro Polaroid 600 | Job Pro

        Polaroid 600 | Job Pro

        (1)
        $150.00
        Serviced · 6mo warranty
          Polaroid 600 | Barbie Polaroid 600 | Barbie

          Polaroid 600 | Barbie

          (1)
          $150.00
          Serviced · 6mo warranty
            Polaroid Sun 600 Polaroid Sun 600

            Polaroid Sun 600

            (1)
            $150.00
            Serviced · 6mo warranty
              Polaroid GO Gen 3 | Black Polaroid GO Gen 3 | Black

              Polaroid GO Gen 3 | Black

              $89.99
                Polaroid GO Gen 3 | White Polaroid GO Gen 3 | White

                Polaroid GO Gen 3 | White

                $89.99
                  Polaroid GO Gen 3 | Teal Polaroid GO Gen 3 | Teal

                  Polaroid GO Gen 3 | Teal

                  $89.99
                    Polaroid GO Gen 3 | Purple Polaroid GO Gen 3 | Purple

                    Polaroid GO Gen 3 | Purple Épuisé

                    $89.99
                    A Field Guide Understanding the SX-70 Family
                    Learn the lineup Close

                    Six folding cameras, nine years, a handful of naming conventions that can make the whole lineup feel like a puzzle. Here's how the pieces fit together.

                    First, two generations

                    Original-gen & Alpha-gen

                    Polaroid released the SX-70 in 1972. Five years later, in 1977, they refined it with the Alpha 1 — adding strap lugs, a tripod socket, and a brighter viewfinder. Everything after is a variation on one of these two bodies.

                    Then, two trim levels

                    Premium & Model 2

                    Within each generation, Polaroid offered a premium trim (chrome-plated metal body, real leather) and a budget trim called the Model 2 (plastic body, vinyl covering). The optics and mechanics are identical — only the shell differs.

                    • 1972 Original
                    • 1974 Model 2
                    • 1977 Alpha 1 & Alpha 1 M2
                    • 1978 Sonar
                    • 1981 SLR 680
                    1972 Premium

                    SX-70 Original

                    The first folding instant SLR. Chrome-plated body in real leather. Through-the-lens viewing, four-element glass lens.

                    Body
                    Chrome + leather
                    Colors
                    Tan, Black
                    1974 Model 2

                    SX-70 Model 2

                    Same camera inside, different jacket. Plastic body with vinyl covering. Shoots identically to the Original.

                    Body
                    Plastic + vinyl
                    Colors
                    White Tan, Black Tan, Black Black
                    1977 Premium

                    SX-70 Alpha 1

                    The refinement. Original design plus strap lugs, tripod socket, and a brighter matte viewfinder.

                    Body
                    Chrome + leather
                    Added
                    Strap lugs, tripod socket
                    1977 Model 2

                    SX-70 Alpha 1 Model 2

                    Easy to mistake for a black Alpha 1, but different. All Alpha features, in a plastic-and-vinyl Model 2 body. Black on Black colorway.

                    Body
                    Plastic + vinyl
                    Has
                    All Alpha features
                    1978 Autofocus

                    SX-70 Sonar

                    The first-ever autofocus SLR. Ultrasonic transducer measures distance with sound waves. Works in total darkness.

                    Body
                    Chrome + black leather
                    Focus
                    Sonar AF, switchable
                    1981 Final form

                    SLR 680

                    The final folding evolution. Native 600 film, built-in electronic flash, sonar autofocus retained.

                    Film
                    600, native
                    Flash
                    Built-in

                    Every folding SX-70 shares the same four-element glass lens and shutter — the variant you choose is a question of feel, finish, and feature set, not optical performance. Each one we sell is bench-tested, recalibrated, and backed by a six-month warranty.