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Polaroid SX-70 Alpha 1 Model 2 - Black on BlackPolaroid SX-70 Alpha 1 Model 2 - Black on Black

Polaroid SX-70 Alpha 1 Model 2 - Black on Black

$500.00 $600.00
Serviced · 6mo warranty
Polaroid SX-70 Model 2 - Tan on White Polaroid SX-70 Model 2 - Tan on White

Polaroid SX-70 Model 2 - Tan on White

$425.00 $475.00
Serviced · 6mo warranty
Polaroid SX-70 Model 2 - Black on BlackPolaroid SX-70 Model 2 - Black on Black

Polaroid SX-70 Model 2 - Black on Black

$445.00 $525.00
Serviced · 6mo warranty
Polaroid SX-70 Model 2 - Tan on Black Polaroid SX-70 Model 2 - Tan on Black

Polaroid SX-70 Model 2 - Tan on Black Sold out

$445.00 $505.00
Serviced · 6mo warranty
Polaroid SX-70 Original - Black on Chrome Polaroid SX-70 Original - Black on Chrome

Polaroid SX-70 Original - Black on Chrome Sold out

$425.00 $475.00
Serviced · 6mo warranty
Polaroid SX-70 Original - Tan on ChromePolaroid SX-70 Original - Tan on Chrome

Polaroid SX-70 Original - Tan on Chrome Sold out

$400.00 $435.00
Serviced · 6mo warranty
Polaroid SX-70 Alpha 1 - Tan on ChromePolaroid SX-70 Alpha 1 - Tan on Chrome

Polaroid SX-70 Alpha 1 - Tan on Chrome Sold out

$525.00 $550.00
Serviced · 6mo warranty
Polaroid SX-70 Sonar - Black on ChromePolaroid SX-70 Sonar - Black on Chrome

Polaroid SX-70 Sonar - Black on Chrome Sold out

$600.00 $675.00
Serviced · 6mo warranty
Polaroid SX-70 Sonar - Black on BlackPolaroid SX-70 Sonar - Black on Black

Polaroid SX-70 Sonar - Black on Black Sold out

$500.00 $600.00
Serviced · 6mo warranty
Polaroid SLR 680 Polaroid SLR 680

Polaroid SLR 680 Sold out

$995.00
Serviced · 6mo warranty
A Field Guide Understanding the SX-70 Family
Learn the lineup Close

Six folding cameras, nine years, a handful of naming conventions that can make the whole lineup feel like a puzzle. Here's how the pieces fit together.

First, two generations

Original-gen & Alpha-gen

Polaroid released the SX-70 in 1972. Five years later, in 1977, they refined it with the Alpha 1 — adding strap lugs, a tripod socket, and a brighter viewfinder. Everything after is a variation on one of these two bodies.

Then, two trim levels

Premium & Model 2

Within each generation, Polaroid offered a premium trim (chrome-plated metal body, real leather) and a budget trim called the Model 2 (plastic body, vinyl covering). The optics and mechanics are identical — only the shell differs.

  • 1972 Original
  • 1974 Model 2
  • 1977 Alpha 1 & Alpha 1 M2
  • 1978 Sonar
  • 1981 SLR 680
1972 Premium

SX-70 Original

The first folding instant SLR. Chrome-plated body in real leather. Through-the-lens viewing, four-element glass lens.

Body
Chrome + leather
Colors
Tan, Black
1974 Model 2

SX-70 Model 2

Same camera inside, different jacket. Plastic body with vinyl covering. Shoots identically to the Original.

Body
Plastic + vinyl
Colors
White Tan, Black Tan, Black Black
1977 Premium

SX-70 Alpha 1

The refinement. Original design plus strap lugs, tripod socket, and a brighter matte viewfinder.

Body
Chrome + leather
Added
Strap lugs, tripod socket
1977 Model 2

SX-70 Alpha 1 Model 2

Easy to mistake for a black Alpha 1, but different. All Alpha features, in a plastic-and-vinyl Model 2 body. Black on Black colorway.

Body
Plastic + vinyl
Has
All Alpha features
1978 Autofocus

SX-70 Sonar

The first-ever autofocus SLR. Ultrasonic transducer measures distance with sound waves. Works in total darkness.

Body
Chrome + black leather
Focus
Sonar AF, switchable
1981 Final form

SLR 680

The final folding evolution. Native 600 film, built-in electronic flash, sonar autofocus retained.

Film
600, native
Flash
Built-in

Every folding SX-70 shares the same four-element glass lens and shutter — the variant you choose is a question of feel, finish, and feature set, not optical performance. Each one we sell is bench-tested, recalibrated, and backed by a six-month warranty.