SX-70 Original
The first folding instant SLR. Chrome-plated body in real leather. Through-the-lens viewing, four-element glass lens.
- Body
- Chrome + leather
- Colors
- Tan, Black
Restored SX-70s, Polaroid 600s and Polaroid's new cameras
Every vintage Polaroid camera we sell is restored and tested in our Brooklyn shop before it goes on the shelf, and comes with a six-month warranty. Folding SX-70s get an OpenSX70 board, so they shoot both SX-70 and 600 film. Polaroid 600s are the simplest way in: fixed focus, a built-in flash, and they take 600 film. Shop SX-70 cameras or Polaroid 600 cameras.
Yes, if you want a real print in your hand a few minutes after you press the button. Each shot costs about $2.50–$3.50, so you take fewer, more careful photos. They are great for parties, trips and guestbooks, where people want to keep the picture.
It depends on what you want. The Polaroid GO (about $90) is the smallest and cheapest. The Now+ (about $150) is new and easy. A vintage 600 ($125–$400) gives the classic look. An SX-70 ($540–$735) folds flat and lets you focus through a glass lens.
Instax is cheaper, about 90 cents a shot for Instax Mini, and its prints are smaller. Polaroid prints are bigger and square, with softer, dreamier color, at about $2.50–$3.50 a shot. Choose Instax for volume and parties, Polaroid for the classic look.
No. The original Polaroid company stopped making instant film in 2008. A small team called the Impossible Project restarted production in 2010 and later took over the Polaroid name. Today Polaroid makes new cameras such as the Now+, Flip, GO and I-2, plus film for vintage cameras.
Six folding cameras, nine years, a handful of naming conventions that can make the whole lineup feel like a puzzle. Here's how the pieces fit together.
Polaroid released the SX-70 in 1972. Five years later, in 1977, they refined it with the Alpha 1 — adding strap lugs, a tripod socket, and a brighter viewfinder. Everything after is a variation on one of these two bodies.
Within each generation, Polaroid offered a premium trim (chrome-plated metal body, real leather) and a budget trim called the Model 2 (plastic body, vinyl covering). The optics and mechanics are identical — only the shell differs.
The first folding instant SLR. Chrome-plated body in real leather. Through-the-lens viewing, four-element glass lens.
Same camera inside, different jacket. Plastic body with vinyl covering. Shoots identically to the Original.
The refinement. Original design plus strap lugs, tripod socket, and a brighter matte viewfinder.
Easy to mistake for a black Alpha 1, but different. All Alpha features, in a plastic-and-vinyl Model 2 body. Black on Black colorway.
The first-ever autofocus SLR. Ultrasonic transducer measures distance with sound waves. Works in total darkness.
The final folding evolution. Native 600 film, built-in electronic flash, sonar autofocus retained.